Fake Seminar on Marketing in the Food Industry Leaves the Crowd Stunned
There are a few ways to create a shocking video for the sake of activism. In most cases, they go for the throat and put the viewing instantly into an emotional state. Other times, they’re more subtle in their delivery, starting with a few laughs and then leading up to the horrific reveal. Compassion in World Farming went for the latter in their video to expose the marketing practices that get us to buy the food that we eat.
The facts and strategies utilized by many in the food industry are properly depicted in this video. The audience is real, which is why their reactions of disgust are genuine. The only fake aspect is that the presenter, identified as Kate Cooper, a marketing consultant for the food industry, is actually British actress Kate Miles.
No need to spoil it any further, other than to say that they took it a bit too light closer to the end to sustain the illusion that it was truly a seminar on marketing. The audience was left with a feeling of disgust, but it could have been taken up a notch or two. They would have made some of the audience aware of what was going on, but the end effect would have been more powerful for the video.
Everyone has opinions, right? Here’s the video: